There are many great organizations, authors and mental health professionals working to support people with ADHD. We are excited to provide a platform to curate and package the existing resources relevant to the ADHD audience, and help partner organizations reach a new generation of women through new channels.
And then we want to co-host a conference for women with ADHD with Richard Branson and Solange on Necker’s Island. 🙂
The female experience is invisible
- ADHD is commonly associated with children and men yet 4% or 6 million adult women live with ADHD. Women face unique challenges due to lack of scientific knowledge, resources, or public understanding. Stigma leads many women with ADHD to stay silent about their experiences feeling alone, confused and misunderstood.
Delay in diagnosis is life damaging
- Research shows that ADHD manifests itself differently in females and it’s estimated that 50-75% of women with ADHD go undiagnosed. This leaves 4 million women to suffer in silence, causing life damaging consequences. Delay or lack of appropriate diagnosis and treatment can result other conditions such as depression, anxiety, bipolar, learning disabilities, OCD, PTSD, drug and alcohol addiction and eating disorders. (Source: NAMI)
There’s a rapidly growing need
- Adult women with ADHD between the ages of 24 to 36 are the fastest growing population undergoing treatment for ADHD. In the last 5 years the use of ADHD medication by this age group of women increased by 85%. There is a growing group of millennial women who are searching for relatable and relevant resources for their experiences.
Kaleidoscope – A Kaleidoscope is an instrument for seeing, and also for appreciating beauty. A kaleidoscope transforms small bits of plastic, or broken glass into something that captivates the eyes with beauty. We see the world with a childlike sense of wonder and heightened imagination, and see and appreciate beauty in the little things.
Society – We used the word society to create the idea of community. For too long women with ADHD have felt alone and isolated, so this is important. Many women with ADHD are free spirited, or have more difficulties conforming to social norms and traditions, and are more likely to feel outside of mainstream groups so I wanted to create a place where we feel like we belong, and cherished for who we are.
Our visual identity – Our logo is inspired by intersecting and evolving geometric patterns in a Kaleidoscope. The 3 bands of color represent the 3 sub-types of ADHD. Everyone experiences ADHD differently, and 20% of women with ADHD have other cohabiting conditions, so the multicolors in the center represent the diversity of experiences.
Our founder was diagnosed with ADHD at the age of 29 and discovered a lack of relevant resources for women in her shoes. She experienced firsthand the stigma and misperception around ADHD, and decided to leverage her impulsive and idealistic ADHD tendencies to do something about it, and Kaleidoscope Society was born. Read more about her story here.